Thinking about hiring a virtual assistant but not sure what they actually do — or if your business is even ready? In this guide, I break down the most common virtual assistant services, the real benefits of outsourcing, and how I support clients with organized, reliable hourly support at $35/hour. If you’re a small business owner tired of doing it all yourself, this is your sign to delegate smarter — and finally breathe.

If you’re a small business owner, you already know how hard it is to get people to notice your brand, trust you, and—most importantly—buy from you. But what happens when your business has no clear identity? When potential customers see your website, social media, or storefront and feel… nothing? That’s where your logo comes in.

As a small business owner, you know that being visible online is non-negotiable if you want to attract customers in your area. But just having a website isn’t enough—Google My Business (GMB) is the secret weapon you need to dominate local search results. It’s one of the most powerful, free tools you have at your disposal, yet so many small businesses either overlook it or don’t use it to its full potential.

So, you took a course, bought a fabulous Squarespace template, and launched your website, thinking, “I’ve got this.” Fast forward a few months, and you’re wondering why your site’s not popping up in Google search results. You’re left scratching your head, trying to figure out why your online presence feels invisible. Here’s the blunt truth: