We’ll start with a 30-minute discovery call to explore your brand’s goals, challenges, and vision. This conversation covers the full scope of services you need, including branding, website design, and social media management. Together, we’ll define deliverables, timelines, budgets, and specific milestones. This initial step ensures that expectations are aligned before moving forward.

After the discovery call, I’ll create a comprehensive proposal detailing the scope of work, timelines, and pricing based on our discussion. Once you approve the proposal, you’ll receive a contract to review and sign, as well as a branding questionnaire to help deepen my understanding of your business. A 50% deposit is required to begin work. Once these formalities are complete, we’ll move forward with the project.

The strategic planning phase begins with you completing a creative brief and sharing any inspiration or mood boards you have. This is where I dive into research, analyzing your market, competitors, and target audience to craft a tailored strategy for your brand, website, and social media. With this groundwork laid, we’ll establish a solid plan to guide the creative process.

Over the next one to two weeks, we’ll finalize the creative direction for your brand. This includes establishing the visual tone with color palettes, typography, and inspiration that align with your brand’s personality and goals. All of this will be compiled into a Brand Foundation Document, which acts as the guiding framework for all creative work moving forward. This step ensures complete alignment before design begins.

This is where the design work begins. I’ll craft your brand identity, including primary and alternate logos, submarks, a cohesive color palette, and typography recommendations. You’ll also receive any collateral materials agreed upon, such as business cards, flyers, and social media templates. The rationale behind each design decision will be explained in a detailed presentation, ensuring you fully understand how the designs align with your brand’s strategy.

After presenting the initial designs, I’ll give you time to review the materials thoroughly and provide thoughtful feedback. This step allows us to fine-tune the designs to ensure they meet your expectations. Depending on the extent of changes, I’ll either make adjustments based on your feedback or schedule another presentation to walk you through updates in detail.

With the branding finalized, we’ll shift focus to building your website. The process begins with creating a user-friendly site plan that reflects your audience’s needs and your business goals. Over the next four or more weeks, I’ll design and develop a custom Squarespace website tailored to your specific requirements. Whether it’s e-commerce, appointment booking, or a blog, the site will be functional, mobile-friendly, and optimized for SEO.

Once the website is complete, I’ll guide you through the final review and approval process. After receiving your sign-off and final payment, I’ll send you all brand assets and website files in an organized format, ready for immediate use. I’ll also assist with the website launch to ensure everything is seamless, from functionality to live performance.

After the brand and website are launched, we’ll shift focus to maintaining your online presence. I’ll develop an initial social media strategy, complete with a content calendar, templates, and actionable ideas to elevate your brand’s engagement. Monthly social media management will include content creation, engagement, and performance analytics. Regular strategy updates will ensure your social media presence evolves with your brand’s goals.